We can’t seem to get away from it no matter how much we try and that is social media tunnel vision.
Humans can be creatures of habit and that means if you’re used to using the same tool or medium all the time. Chances are, you’re like the many people out there that are comfortable just doing so.
Are you experiencing tunnel vision?
A great example is that many of us are using if not interacting on Facebook and although Google + is available to everyone; you may have stuck to Facebook because it’s what you’re used to. However, we all know that not everyone is staying on the same platform. Others like to branch out and try different things. This can all be due to different experiences, passions, likes and dislikes.
Which leads me to my thought about this so called social media tunnel vision. When we are talking about businesses that are invested in social media, we need to think outside of the box. Questions to consider:
Is being on Facebook reaching your target audience?
Is LinkedIn better suited for your needs?
Is Google + another alternative for you way of networking?
Should you consider being involved in Geo-locating apps i.e. FourSquare, FB Places, etc.?
Perhaps a blog will suffice?
Is TripAdvisor or Yelp a site I want to actively participate on?
Is social bookmarking for our business?
Will Twitter help or hinder my social media strategy?
Don’t get me wrong. I’m not saying that you should be involved with ALL the social media platforms out there because that is just not realistic (unless you have the man-power to do so). You should however concentrate on where your market and the people you want to reach hang out the most.
Do consider though that your market over time will start branching out (if they haven’t done so already) to different social media platforms. What you want to do is to make sure that you’re also doing the same.
About Nora McFarland
Nora McFarland has written 88 post in this blog.
Nora is the CEO and founder of Owl Desk. Owl Desk is located in Brevard County and assists businesses with social media management. When she is not managing the business, she enjoys traveling with her family and learning new languages as well as being involved with her community.
Tagged as:
"search engine optimization" "comments powered by disqus",
?,
app,
blog comments powered by disqus medical seo,
business,
comfort,
content,
example of tunnel vision in business,
experiencing tunnel vision,
Facebook,
FourSquare,
habit,
headwise net,
how to tunnel socil networking,
LinkedIn,
marketing powered by disqus,
media tunnel,
nora mcfarland irish wildlife trust,
owl desk ceo,
owl social media management tool,
owl tunnel,
owldesk.com,
questions,
search engine optimization intext:”powered by disqus”,
seo companies disqus,
social bookmarking,
Social Media,
social media tunnel,
social network tunnel vision,
social networks tunnel vision,
thoughts,
tripadvisor,
tunnel vision,
tunnel vision examples business,
tunnel vision in management,
tunnel vision management,
tunnel vision media,
Twitter,
why do i have of tunnel vision when i talk to people,
www.owldesk.com
Social media tunnel vision
by Nora McFarland on November 3, 2011
We can’t seem to get away from it no matter how much we try and that is social media tunnel vision.
Humans can be creatures of habit and that means if you’re used to using the same tool or medium all the time. Chances are, you’re like the many people out there that are comfortable just doing so.
Are you experiencing tunnel vision?
A great example is that many of us are using if not interacting on Facebook and although Google + is available to everyone; you may have stuck to Facebook because it’s what you’re used to. However, we all know that not everyone is staying on the same platform. Others like to branch out and try different things. This can all be due to different experiences, passions, likes and dislikes.
Which leads me to my thought about this so called social media tunnel vision. When we are talking about businesses that are invested in social media, we need to think outside of the box. Questions to consider:
Is being on Facebook reaching your target audience?
Is LinkedIn better suited for your needs?
Is Google + another alternative for you way of networking?
Should you consider being involved in Geo-locating apps i.e. FourSquare, FB Places, etc.?
Perhaps a blog will suffice?
Is TripAdvisor or Yelp a site I want to actively participate on?
Is social bookmarking for our business?
Will Twitter help or hinder my social media strategy?
Don’t get me wrong. I’m not saying that you should be involved with ALL the social media platforms out there because that is just not realistic (unless you have the man-power to do so). You should however concentrate on where your market and the people you want to reach hang out the most.
Do consider though that your market over time will start branching out (if they haven’t done so already) to different social media platforms. What you want to do is to make sure that you’re also doing the same.
About Nora McFarland
Nora McFarland has written 88 post in this blog.
Nora is the CEO and founder of Owl Desk. Owl Desk is located in Brevard County and assists businesses with social media management. When she is not managing the business, she enjoys traveling with her family and learning new languages as well as being involved with her community.
Tagged as: "search engine optimization" "comments powered by disqus", ?, app, blog comments powered by disqus medical seo, business, comfort, content, example of tunnel vision in business, experiencing tunnel vision, Facebook, FourSquare, habit, headwise net, how to tunnel socil networking, LinkedIn, marketing powered by disqus, media tunnel, nora mcfarland irish wildlife trust, owl desk ceo, owl social media management tool, owl tunnel, owldesk.com, questions, search engine optimization intext:”powered by disqus”, seo companies disqus, social bookmarking, Social Media, social media tunnel, social network tunnel vision, social networks tunnel vision, thoughts, tripadvisor, tunnel vision, tunnel vision examples business, tunnel vision in management, tunnel vision management, tunnel vision media, Twitter, why do i have of tunnel vision when i talk to people, www.owldesk.com