We can’t seem to get away from it no matter how much we try and that is social media tunnel vision.
Humans can be creatures of habit and that means if you’re used to using the same tool or medium all the time. Chances are, you’re like the many people out there that are comfortable just doing so.
A great example is that many of us are using if not interacting on Facebook and although Google + is available to everyone; you may have stuck to Facebook because it’s what you’re used to. However, we all know that not everyone is staying on the same platform. Others like to branch out and try different things. This can all be due to different experiences, passions, likes and dislikes.
Which leads me to my thought about this so called social media tunnel vision. When we are talking about businesses that are invested in social media, we need to think outside of the box. Questions to consider:
Is being on Facebook reaching your target audience?
Is LinkedIn better suited for your needs?
Is Google + another alternative for you way of networking?
Should you consider being involved in Geo-locating apps i.e. FourSquare, FB Places, etc.?
Perhaps a blog will suffice?
Is TripAdvisor or Yelp a site I want to actively participate on?
Is social bookmarking for our business?
Will Twitter help or hinder my social media strategy?
Don’t get me wrong. I’m not saying that you should be involved with ALL the social media platforms out there because that is just not realistic (unless you have the man-power to do so). You should however concentrate on where your market and the people you want to reach hang out the most.
Do consider though that your market over time will start branching out (if they haven’t done so already) to different social media platforms. What you want to do is to make sure that you’re also doing the same.